Five Tips for Irresistible Invitations

If you’re going with printed invitations for your next event, consider these five tips for success: 1.¬†There’s more than one sense.¬† Of course your piece has to stand out visually. More on that later. For now, though, consider the sense of touch. Before the ink ever hits the page, the materials you choose set the […]

Old School’s New Rules

In the world of printed collateral, the rules have changed. If you send an actual mailed invitation in addition to your e-blasts for a special event, your brand will stand out from the pack. Just a decade ago the opposite was true. But in order to convince brand management that your need for a printed […]