Creative inspiration from the Guru of Printing
New York City boasts hundreds of museums, but you can literally count those that attract the lion’s share of visitors—tourists and residents alike—on one hand. Every year, smaller and lesser known museums in neighborhoods throughout the entire city offer eye-opening, educational, moving and quirky exhibits that deserve a much larger audience. One of them, the […]
Every season has its whirl of A List social and corporate events. Some are tony, like Art Basel Miami Beach, others make for great storytelling (“Did I tell you about the time I played poker with Warren Buffett?). But they all have one thing in common: The highly coveted invitation that beckons the recipient to […]
Video killed the radio star, but e-commerce has not killed the hard copy catalog. And today, they come in all shapes, sizes and formats. Here’s a collection of some of my favorites. These are “coffee-table catalogs”—luxurious, eye-catching and too impressive to toss in the trash. Hong Kong-based Tai Ping Carpets, which designs and manufactures to-the-trade bespoke […]
Chelsea-based advertising agency Flint and Steel came to us to consult about custom packaging for a promotion they were working on for their client, luxury spirits distiller William Grant & Sons. “William Grant & Sons conducts periodic sales blitzes for their innovation brands, and contacted us to help develop an all-in-one kit to showcase four […]
The reactant was a mild-mannered high school chemistry teacher in Albuquerque, New Mexico; the reagent was inoperable lung cancer. From these ingredients Vince Gilligan cooked up the compelling, ground-breaking crime drama “Breaking Bad” for AMCtv. One morning in August 2013, out of the blue, I received a call from AMCtv to discuss a production. highresolution […]
In many ways, January 2016 was the month that music died—among those we lost: David Bowie, Pete Huttlinger, Gary Loizzo, Dale “Buffin” Griffin, Glenn Frey and Paul Kantner. Each time, millions of people shared a moment of disbelief that gave way to mourning and regret that a creative light was extinguished too soon. By the […]
We’ll be bringing the third dimension to the Paper Expo at The Art Director’s Club this Thursday, May 8 in New York City. You’ll see amazing examples of our work in paper, acrylic, glass, canvas, mixed media and much more. We’re bringing tremendous creative inspiration and all the capabilities in our tool kit – from […]
This multi-part, interactive invitation to the reopening of the Chevy Chase Pavilion was a collaboration with our clever and creative client, the multi-disciplinary design collective Street Sense. This highly customized piece was specified in a quantity of less than 500 pieces, so creating a cost-effective way to produce it took some imagination. We love projects […]
A great way to make custom packaging out of stock containers is labels. We love these labels we make for Brooklyn’s super-hip juicerie Tiny Empire. They shout GREEN and the graphics are hip and all of the labels have the brand’s ethos imprinted on them, which we love, because it answers the question on every […]
OK, we admit, we love gazing at cool, money-themed rarities such as an 18-karat solid gold and jewel encrusted Monopoly set, a certificate from the first federal bond issue signed by President George Washington and an original ticker tape from the Crash of 1929, all of which are on permanent exhibit at the Museum of American […]
highresolution was honored to be selected to print this special box of letters from the legendary editrix and author Helen Gurley Brown for her memorial last year. The Guru wanted to make sure it reflected the aura of the lady herself: elegant, bold, fashionable, authoritative, sassy, thoughtful and one-of-a-kind. As a recipient of more than […]
If you’re going with printed invitations for your next event, consider these five tips for success: 1. There’s more than one sense. Of course your piece has to stand out visually. More on that later. For now, though, consider the sense of touch. Before the ink ever hits the page, the materials you choose set the […]
In the world of printed collateral, the rules have changed. If you send an actual mailed invitation in addition to your e-blasts for a special event, your brand will stand out from the pack. Just a decade ago the opposite was true. But in order to convince brand management that your need for a printed […]
This is a site for creative directors, art directors, brand managers, chief marketing officers, production managers, and other brand stewards in the creative field. It is hosted by David Drucker, founder and president of the Manhattan-based print and digital solutions company highresolution. Here, you’ll find posts on trending techniques in print and digital marketing strategies […]
When we were children we dreamed of a future with all sorts of Jetson-y things like time travel and jet packs. We can’t give you those, but every creative who’s seen our exclusive advanced A/R has used some word like “futuristic” or “wow” or sometimes just “dude.” They’re excited about this totally customizable A/R because […]
Actress Elizabeth Olsen has her mind set on playing Juliette off Broadway this Summer, but last Spring she lit up the Red Carpet in Valentino at the Relais & Chateux Diner des Grands Chefs benefit in NYC, for which we did all of the printing, large and small, that graced the gorgeous Gotham Hall. We’re reminded of […]