Save The Date: Invitations You Can’t Refuse

Every season has its whirl of A List social and corporate events. Some are tony, like Art Basel Miami Beach, others make for great storytelling (“Did I tell you about the time I played poker with Warren Buffett?). But they all have one thing in common: The highly coveted invitation that beckons the recipient to […]

Catalogs That Are Keepsakes, Not Junk Mail

Video killed the radio star, but e-commerce has not killed the hard copy catalog. And today, they come in all shapes, sizes and formats. Here’s a collection of some of my favorites. These are “coffee-table catalogs”—luxurious, eye-catching and too impressive to toss in the trash. Hong Kong-based Tai Ping Carpets, which designs and manufactures to-the-trade bespoke […]

Golden Touch: How The Haptic Brain Influences Opinions And Actions

Sappi Fine Paper North America collaborated with Baylor College of Medicine neuroscientist Dr. David Eagleman, a world renowned expert in haptics—the science of communication and sensory perception involving touch—for a monograph titled Haptic Brain, Haptic Brand

  The word “feeling” has two definitions—experiencing an emotional reaction, and experiencing tactile stimuli. And the two types of feeling are closely intertwined. Tepid vs. cold, abrasive vs. slick, inflexible vs. squishy—research suggests that we tend to transfer these tactile sensations to our impressions of people. For instance, in one study a job candidate was […]