Creative inspiration from the Guru of Printing
Every season has its whirl of A List social and corporate events. Some are tony, like Art Basel Miami Beach, others make for great storytelling (“Did I tell you about the time I played poker with Warren Buffett?). But they all have one thing in common: The highly coveted invitation that beckons the recipient to […]
Video killed the radio star, but e-commerce has not killed the hard copy catalog. And today, they come in all shapes, sizes and formats. Here’s a collection of some of my favorites. These are “coffee-table catalogs”—luxurious, eye-catching and too impressive to toss in the trash. Hong Kong-based Tai Ping Carpets, which designs and manufactures to-the-trade bespoke […]
The word “feeling” has two definitions—experiencing an emotional reaction, and experiencing tactile stimuli. And the two types of feeling are closely intertwined. Tepid vs. cold, abrasive vs. slick, inflexible vs. squishy—research suggests that we tend to transfer these tactile sensations to our impressions of people. For instance, in one study a job candidate was […]
Chelsea-based advertising agency Flint and Steel came to us to consult about custom packaging for a promotion they were working on for their client, luxury spirits distiller William Grant & Sons. “William Grant & Sons conducts periodic sales blitzes for their innovation brands, and contacted us to help develop an all-in-one kit to showcase four […]
Did you ever wonder how an establish model or an up-and-coming “fresh face” gets cast in a runway show? It’s not a spur-of-the moment decision by casting agents or design house. Venerable modeling agency Ford Models sends promotional packages to agents and designers months before show seasons in New York, London, Milan and Paris to […]
The reactant was a mild-mannered high school chemistry teacher in Albuquerque, New Mexico; the reagent was inoperable lung cancer. From these ingredients Vince Gilligan cooked up the compelling, ground-breaking crime drama “Breaking Bad” for AMCtv. One morning in August 2013, out of the blue, I received a call from AMCtv to discuss a production. highresolution […]
What do brochures, look books, newsletters and wall calendars have in common? Once the pages are printed, folded and assembled in the correct order, they need to be attached together so they stay that way. Which means you’re bound to consider various types of binding. Unlike the dizzying variety of choices in cardstock, paper finishes […]
To most people, “text” is the words comprising written or printed matter, such as an email, photo caption, magazine article or novel. It’s all these things to a printer, too, but also refers to textured finishes. Paper Finishes and Textures Your first tactile choice is coated vs. uncoated paper. Surface coatings include kaolin (a soft, […]
Attention, Creatives! Get “published”! The Guru is pleased to announce a new design contest: That’s right, it’s on, and we know you’ll crush it. All you have to do is design a Thanksgiving card – a card that is a visual expression of gratitude. Entrants and winners will get all kinds of great exposure for […]
It all started with some very posh and glittering tomato red and aubergine menu covers we made for the highly acclaimed New York restaurant SD26, and it ended up with the chef generously sharing a coveted and seasonally perfect SD26 recipe for caponata and a free, 5-course, Chef’s tasting dinner for two, maybe for you! […]
In the digital age, luxury brands are smart to set themselves apart with a sumptuous printed corporate identity suite. We did this one for Carelle, a jewelry brand, focused on simple, clean, beautiful, organized, color-coordinated materials that make a statement. A 5-1/4″ square, 48-page overview brochure fits perfectly into a hand-applied floating pocket. This […]
This multi-part, interactive invitation to the reopening of the Chevy Chase Pavilion was a collaboration with our clever and creative client, the multi-disciplinary design collective Street Sense. This highly customized piece was specified in a quantity of less than 500 pieces, so creating a cost-effective way to produce it took some imagination. We love projects […]
Water. Salt. Soap. Shoes. These are ordinary things we need and use daily. Brands that sell water, salt, soap, shoes and every other commodity product have to distinguish their products from all of the others. They may not have huge advertising budgets to do so, but every product requires a package. So why not make […]
We’re honored that some world-changing organizations count on us to get their mission critical messages out via printed pieces, digital strategies, invitations and all manner of creative marketing collateral materials. At this time of year, as you ponder your year-end giving, holiday season volunteering or both, we’re inspired to share with you three charities that […]
Everybody knows a turkey and some mistletoe help to make the season bright, but for corporate marketing teams a bright spot this holiday season could be how easy it is to create holiday cards that reflect their brand’s point of view while making customers, vendors, investors and other key influencers feel special. The Guru of Printing, […]
According to eventsinamerica.com, on this particular day there are at least 51 major conferences, trade shows, consumer shows and fairs happening across America. Many of course are academic or medical conferences, but these gatherings come in all forms. Today, 9,000 will descend on SuperZoo 2013, a conference about pets in Las Vegas, while in Baltimore […]
highresolution was honored to be selected to print this special box of letters from the legendary editrix and author Helen Gurley Brown for her memorial last year. The Guru wanted to make sure it reflected the aura of the lady herself: elegant, bold, fashionable, authoritative, sassy, thoughtful and one-of-a-kind. As a recipient of more than […]