Creative inspiration from the Guru of Printing
New York City boasts hundreds of museums, but you can literally count those that attract the lion’s share of visitors—tourists and residents alike—on one hand. Every year, smaller and lesser known museums in neighborhoods throughout the entire city offer eye-opening, educational, moving and quirky exhibits that deserve a much larger audience. One of them, the […]
Did you ever wonder how an establish model or an up-and-coming “fresh face” gets cast in a runway show? It’s not a spur-of-the moment decision by casting agents or design house. Venerable modeling agency Ford Models sends promotional packages to agents and designers months before show seasons in New York, London, Milan and Paris to […]
In many ways, January 2016 was the month that music died—among those we lost: David Bowie, Pete Huttlinger, Gary Loizzo, Dale “Buffin” Griffin, Glenn Frey and Paul Kantner. Each time, millions of people shared a moment of disbelief that gave way to mourning and regret that a creative light was extinguished too soon. By the […]
The summer tradeshow season is almost here, and marketers are already busy creating booth exhibits that best showcase their products and services–and lure potential clients and customers like a moth to a flame. But after you’ve grabbed the attention of a prospect and finished your show-and-tell, you want to leave her or him with a […]
As a period drama, AMC’s highly regarded cable series “Mad Men” can be described as an art form about advertising, which media theorist Marshall McLuhan deemed “the greatest art form of the 20th century.” It is therefore fitting that, with the final seven episodes airing April 5th through May 17th, “Mad Men” is being honored […]
Attention, Creatives! Get “published”! The Guru is pleased to announce a new design contest: That’s right, it’s on, and we know you’ll crush it. All you have to do is design a Thanksgiving card – a card that is a visual expression of gratitude. Entrants and winners will get all kinds of great exposure for […]
We’ll be bringing the third dimension to the Paper Expo at The Art Director’s Club this Thursday, May 8 in New York City. You’ll see amazing examples of our work in paper, acrylic, glass, canvas, mixed media and much more. We’re bringing tremendous creative inspiration and all the capabilities in our tool kit – from […]
This multi-part, interactive invitation to the reopening of the Chevy Chase Pavilion was a collaboration with our clever and creative client, the multi-disciplinary design collective Street Sense. This highly customized piece was specified in a quantity of less than 500 pieces, so creating a cost-effective way to produce it took some imagination. We love projects […]
We’ve come a long way in corporate events since the office party Santa conga line. Still, even in the 21st century, often the most interactive thing at a gala party is the vermouth in the martini shaker interacting with the gin. For party planning pros, finding that special element to engage and delight party guests […]
OK, we admit, we love gazing at cool, money-themed rarities such as an 18-karat solid gold and jewel encrusted Monopoly set, a certificate from the first federal bond issue signed by President George Washington and an original ticker tape from the Crash of 1929, all of which are on permanent exhibit at the Museum of American […]
According to eventsinamerica.com, on this particular day there are at least 51 major conferences, trade shows, consumer shows and fairs happening across America. Many of course are academic or medical conferences, but these gatherings come in all forms. Today, 9,000 will descend on SuperZoo 2013, a conference about pets in Las Vegas, while in Baltimore […]
When is product packaging more than just packaging? When it’s an instant pop-up video, a stunning 3-D, full 360° product experience or a lightning-fast mobile gateway to product demonstrations, explorations, social media sweepstakes and events. How is that possible? Our Augmented Reality technology provides brands with a new paradigm for customer engagement via packaging that […]
If you’re going with printed invitations for your next event, consider these five tips for success: 1. There’s more than one sense. Of course your piece has to stand out visually. More on that later. For now, though, consider the sense of touch. Before the ink ever hits the page, the materials you choose set the […]
In the world of printed collateral, the rules have changed. If you send an actual mailed invitation in addition to your e-blasts for a special event, your brand will stand out from the pack. Just a decade ago the opposite was true. But in order to convince brand management that your need for a printed […]
Actress Elizabeth Olsen has her mind set on playing Juliette off Broadway this Summer, but last Spring she lit up the Red Carpet in Valentino at the Relais & Chateux Diner des Grands Chefs benefit in NYC, for which we did all of the printing, large and small, that graced the gorgeous Gotham Hall. We’re reminded of […]