Golden Touch: How The Haptic Brain Influences Opinions And Actions

Sappi Fine Paper North America collaborated with Baylor College of Medicine neuroscientist Dr. David Eagleman, a world renowned expert in haptics—the science of communication and sensory perception involving touch—for a monograph titled Haptic Brain, Haptic Brand

  The word “feeling” has two definitions—experiencing an emotional reaction, and experiencing tactile stimuli. And the two types of feeling are closely intertwined. Tepid vs. cold, abrasive vs. slick, inflexible vs. squishy—research suggests that we tend to transfer these tactile sensations to our impressions of people. For instance, in one study a job candidate was […]

Business Cards That Mean Business

In a recent interview, designer and artist Ed Schlossberg recalled the first diplomatic reception he attended at the U.S. Embassy in Tokyo with his wife Caroline Kennedy, the U.S. ambassador to Japan: The guests exchanged cards for 20 minutes, ate and drank, and left after an hour. Schlossberg added that his wife gets 100 to […]

21st Century Tradeshow Tchotchkes

Augmented Reality

The summer tradeshow season is almost here, and marketers are already busy creating booth exhibits that best showcase their products and services–and lure potential clients and customers like a moth to a flame. But after you’ve grabbed the attention of a prospect and finished your show-and-tell, you want to leave her or him with a […]

Events So Special They’re Unreal

We’ve come a long way in corporate events since the office party Santa conga line. Still, even in the 21st century, often the most interactive thing at a gala party is the vermouth in the martini shaker interacting with the gin. For party planning pros, finding that special element to engage and delight party guests […]

Packaging’s Next Wave

When is product packaging more than just  packaging? When it’s an instant pop-up video, a stunning 3-D, full 360° product experience or a lightning-fast mobile gateway to product demonstrations, explorations, social media sweepstakes and events. How is that possible?  Our Augmented Reality technology provides brands with a new paradigm for customer engagement via packaging that […]

Augmented Reality Comes of Age

When we were children we dreamed of a future with all sorts of Jetson-y things like time travel and jet packs. We can’t give you those, but every creative who’s seen our exclusive advanced A/R has used some word like “futuristic” or “wow” or sometimes just “dude.”  They’re excited about this totally customizable A/R because […]