Creative inspiration from the Guru of Printing
New York City boasts hundreds of museums, but you can literally count those that attract the lion’s share of visitors—tourists and residents alike—on one hand. Every year, smaller and lesser known museums in neighborhoods throughout the entire city offer eye-opening, educational, moving and quirky exhibits that deserve a much larger audience. One of them, the […]
Every season has its whirl of A List social and corporate events. Some are tony, like Art Basel Miami Beach, others make for great storytelling (“Did I tell you about the time I played poker with Warren Buffett?). But they all have one thing in common: The highly coveted invitation that beckons the recipient to […]
Video killed the radio star, but e-commerce has not killed the hard copy catalog. And today, they come in all shapes, sizes and formats. Here’s a collection of some of my favorites. These are “coffee-table catalogs”—luxurious, eye-catching and too impressive to toss in the trash. Hong Kong-based Tai Ping Carpets, which designs and manufactures to-the-trade bespoke […]
The word “feeling” has two definitions—experiencing an emotional reaction, and experiencing tactile stimuli. And the two types of feeling are closely intertwined. Tepid vs. cold, abrasive vs. slick, inflexible vs. squishy—research suggests that we tend to transfer these tactile sensations to our impressions of people. For instance, in one study a job candidate was […]
Chelsea-based advertising agency Flint and Steel came to us to consult about custom packaging for a promotion they were working on for their client, luxury spirits distiller William Grant & Sons. “William Grant & Sons conducts periodic sales blitzes for their innovation brands, and contacted us to help develop an all-in-one kit to showcase four […]
Did you ever wonder how an establish model or an up-and-coming “fresh face” gets cast in a runway show? It’s not a spur-of-the moment decision by casting agents or design house. Venerable modeling agency Ford Models sends promotional packages to agents and designers months before show seasons in New York, London, Milan and Paris to […]
The reactant was a mild-mannered high school chemistry teacher in Albuquerque, New Mexico; the reagent was inoperable lung cancer. From these ingredients Vince Gilligan cooked up the compelling, ground-breaking crime drama “Breaking Bad” for AMCtv. One morning in August 2013, out of the blue, I received a call from AMCtv to discuss a production. highresolution […]
“Your story is the greatest legacy that you will leave to your friends. It’s the longest-lasting legacy you will leave to your heirs.”― Entrepreneur and inspirational author Steve Saint There are many ways to tell your story: In words, in photographs—and even in the recipes that are inextricably linked to memories of holiday celebrations and […]
In many ways, January 2016 was the month that music died—among those we lost: David Bowie, Pete Huttlinger, Gary Loizzo, Dale “Buffin” Griffin, Glenn Frey and Paul Kantner. Each time, millions of people shared a moment of disbelief that gave way to mourning and regret that a creative light was extinguished too soon. By the […]
The scariest thing about Halloween? The holiday season is around the corner. It gets late early this time of year, and you need to get moving on designing and printing cards to send to customers and clients. highresolution® offers a variety of printing processes and techniques—including digital and sheet fed offset; letterpress; hot stamping, embossing, […]
What do brochures, look books, newsletters and wall calendars have in common? Once the pages are printed, folded and assembled in the correct order, they need to be attached together so they stay that way. Which means you’re bound to consider various types of binding. Unlike the dizzying variety of choices in cardstock, paper finishes […]
To most people, “text” is the words comprising written or printed matter, such as an email, photo caption, magazine article or novel. It’s all these things to a printer, too, but also refers to textured finishes. Paper Finishes and Textures Your first tactile choice is coated vs. uncoated paper. Surface coatings include kaolin (a soft, […]
In a recent interview, designer and artist Ed Schlossberg recalled the first diplomatic reception he attended at the U.S. Embassy in Tokyo with his wife Caroline Kennedy, the U.S. ambassador to Japan: The guests exchanged cards for 20 minutes, ate and drank, and left after an hour. Schlossberg added that his wife gets 100 to […]
The summer tradeshow season is almost here, and marketers are already busy creating booth exhibits that best showcase their products and services–and lure potential clients and customers like a moth to a flame. But after you’ve grabbed the attention of a prospect and finished your show-and-tell, you want to leave her or him with a […]
As a period drama, AMC’s highly regarded cable series “Mad Men” can be described as an art form about advertising, which media theorist Marshall McLuhan deemed “the greatest art form of the 20th century.” It is therefore fitting that, with the final seven episodes airing April 5th through May 17th, “Mad Men” is being honored […]
When an elderly relative dies it’s left to the family to sort out the flotsam and jetsam of his or her life, and to separate trash from treasure. In most cases, the value of an item is sentimental. Less commonly, it may be worth something to collectors or can be redeemed for cash. Rarely, it has historical importance. What […]
Attention, Creatives! Get “published”! The Guru is pleased to announce a new design contest: That’s right, it’s on, and we know you’ll crush it. All you have to do is design a Thanksgiving card – a card that is a visual expression of gratitude. Entrants and winners will get all kinds of great exposure for […]
It all started with some very posh and glittering tomato red and aubergine menu covers we made for the highly acclaimed New York restaurant SD26, and it ended up with the chef generously sharing a coveted and seasonally perfect SD26 recipe for caponata and a free, 5-course, Chef’s tasting dinner for two, maybe for you! […]