We’re Popping Up at Paper Expo

We’ll be bringing the third dimension to the Paper Expo at The Art Director’s Club this Thursday, May 8 in New York City. You’ll see amazing examples of our work in paper, acrylic, glass, canvas, mixed media and much more. We’re bringing tremendous creative inspiration and all the capabilities in our tool kit – from […]

Fun Food Fonts Infographic

Just for fun, we’ve compiled a compendium of comestibles, a gathering of gourmet and gourmand delights, all in the form of FONTS! Please feel free to share and share it everywhere. Fonts inspired by food and drink can add sparkle and life to your graphics. One of the things that brightens our day is the […]

Suite Stuff

  In the digital age, luxury brands are smart to set themselves apart with a sumptuous printed corporate identity suite. We did this one for Carelle, a jewelry brand, focused on simple, clean, beautiful, organized, color-coordinated materials that make a statement. A 5-1/4″ square, 48-page overview brochure fits perfectly into a hand-applied floating pocket. This […]

Innovation, Meet the Invitation

This multi-part, interactive invitation to the reopening of the Chevy Chase Pavilion was a collaboration with our clever and creative client, the multi-disciplinary design collective Street Sense. This highly customized piece was specified in a quantity of less than 500 pieces, so creating a cost-effective way to produce it took some imagination.  We love projects […]

At the movies: A Priceless Printing Caper

Thanks to the prolific Weinstein Company and Sony Pictures, there’s a bright spot in our snowy, slushy cabin-fever winter of 2014. It’s the indie film The Art of the Steal, now offered on Amazon Digital and maybe also by your local cable provider before it hits theaters in March. The Guru gives it two thumbs up! […]

The Juice

  A great way to make custom packaging out of stock containers is labels. We love these labels we make for Brooklyn’s super-hip juicerie Tiny Empire. They shout GREEN and the graphics are hip and all of the labels have the brand’s ethos imprinted on them, which we love, because it answers the question on every […]

Water.Salt.Soap.Shoes.

Water. Salt. Soap. Shoes. These are ordinary things we need and use daily. Brands that sell water, salt, soap, shoes and every other commodity product have to distinguish their products from all of the others. They may not have huge advertising budgets to do so, but every product requires a package. So why not make […]

Events So Special They’re Unreal

We’ve come a long way in corporate events since the office party Santa conga line. Still, even in the 21st century, often the most interactive thing at a gala party is the vermouth in the martini shaker interacting with the gin. For party planning pros, finding that special element to engage and delight party guests […]

5 Tips for Dazzling Holiday Cards

Everybody knows a turkey and some mistletoe help to make the season bright, but for corporate marketing teams a bright spot this holiday season could be how easy it is to create holiday cards that reflect their brand’s point of view while making customers, vendors, investors and other key influencers feel special. The Guru of Printing, […]

Legendary: Helen Gurley Brown

highresolution was honored to be selected to print this special box of letters from the legendary editrix and author Helen Gurley Brown for her memorial last year. The Guru wanted to make sure it reflected the aura of the lady herself: elegant, bold, fashionable, authoritative, sassy, thoughtful and one-of-a-kind. As a recipient of more than […]

Old School’s New Rules

In the world of printed collateral, the rules have changed. If you send an actual mailed invitation in addition to your e-blasts for a special event, your brand will stand out from the pack. Just a decade ago the opposite was true. But in order to convince brand management that your need for a printed […]

Welcome to Life in High Res!

This is a site for creative directors, art directors, brand managers, chief marketing officers, production managers, and other brand stewards in the creative field. It is hosted by David Drucker, founder and president of the Manhattan-based print and digital solutions company highresolution. Here, you’ll find posts on trending techniques in print and digital marketing strategies […]

Augmented Reality Comes of Age

When we were children we dreamed of a future with all sorts of Jetson-y things like time travel and jet packs. We can’t give you those, but every creative who’s seen our exclusive advanced A/R has used some word like “futuristic” or “wow” or sometimes just “dude.”  They’re excited about this totally customizable A/R because […]

Gettin’ Real at the ADC

We had so much fun with all of you talented creatives at the Art Director’s Club Paper Expo! As it said on our napkins at the bar: print makes it real.  We had a chance to show off our cool takes on printing on fabrics, printing on metallic finishes and other outside-the-box print techniques. We […]