All That Glitters Is Gold At The Museum of American Finance

"Jewe;ry Box" gallery at MoAF

New York City boasts hundreds of museums, but you can literally count those that attract the lion’s share of visitors—tourists and residents alike—on one hand. Every year, smaller and lesser known museums in neighborhoods throughout the entire city offer eye-opening, educational, moving and quirky exhibits that deserve a much larger audience. One of them, the […]

Save The Date: Invitations You Can’t Refuse

Every season has its whirl of A List social and corporate events. Some are tony, like Art Basel Miami Beach, others make for great storytelling (“Did I tell you about the time I played poker with Warren Buffett?). But they all have one thing in common: The highly coveted invitation that beckons the recipient to […]

Catalogs That Are Keepsakes, Not Junk Mail

Video killed the radio star, but e-commerce has not killed the hard copy catalog. And today, they come in all shapes, sizes and formats. Here’s a collection of some of my favorites. These are “coffee-table catalogs”—luxurious, eye-catching and too impressive to toss in the trash. Hong Kong-based Tai Ping Carpets, which designs and manufactures to-the-trade bespoke […]

The Story Behind “The Story Behind the Bottles” Custom Packaging Promotion

“The Story Behind the Bottles” custom packaging promotion for William Grant & Sons

Chelsea-based advertising agency Flint and Steel came to us to consult about custom packaging for a promotion they were working on for their client, luxury spirits distiller William Grant & Sons. “William Grant & Sons conducts periodic sales blitzes for their innovation brands, and contacted us to help develop an all-in-one kit to showcase four […]

highresolution Struts its Stuff on the Catwalk

Did you ever wonder how an establish model or an up-and-coming “fresh face” gets cast in a runway show? It’s not a spur-of-the moment decision by casting agents or design house. Venerable modeling agency Ford Models sends promotional packages to agents and designers months before show seasons in New York, London, Milan and Paris to […]

A “Breaking Bad” Promotion That’s PuRe Chemistry

The reactant was a mild-mannered high school chemistry teacher in Albuquerque, New Mexico; the reagent was inoperable lung cancer. From these ingredients Vince Gilligan cooked up the compelling, ground-breaking crime drama “Breaking Bad” for AMCtv. One morning in August 2013, out of the blue, I received a call from AMCtv to discuss a production. highresolution […]

21st Century Tradeshow Tchotchkes

Augmented Reality

The summer tradeshow season is almost here, and marketers are already busy creating booth exhibits that best showcase their products and services–and lure potential clients and customers like a moth to a flame. But after you’ve grabbed the attention of a prospect and finished your show-and-tell, you want to leave her or him with a […]