Save The Date: Invitations You Can’t Refuse

Every season has its whirl of A List social and corporate events. Some are tony, like Art Basel Miami Beach, others make for great storytelling (“Did I tell you about the time I played poker with Warren Buffett?). But they all have one thing in common: The highly coveted invitation that beckons the recipient to […]

Golden Touch: How The Haptic Brain Influences Opinions And Actions

Sappi Fine Paper North America collaborated with Baylor College of Medicine neuroscientist Dr. David Eagleman, a world renowned expert in haptics—the science of communication and sensory perception involving touch—for a monograph titled Haptic Brain, Haptic Brand

  The word “feeling” has two definitions—experiencing an emotional reaction, and experiencing tactile stimuli. And the two types of feeling are closely intertwined. Tepid vs. cold, abrasive vs. slick, inflexible vs. squishy—research suggests that we tend to transfer these tactile sensations to our impressions of people. For instance, in one study a job candidate was […]

The Story Behind “The Story Behind the Bottles” Custom Packaging Promotion

“The Story Behind the Bottles” custom packaging promotion for William Grant & Sons

Chelsea-based advertising agency Flint and Steel came to us to consult about custom packaging for a promotion they were working on for their client, luxury spirits distiller William Grant & Sons. “William Grant & Sons conducts periodic sales blitzes for their innovation brands, and contacted us to help develop an all-in-one kit to showcase four […]

highresolution Struts its Stuff on the Catwalk

Did you ever wonder how an establish model or an up-and-coming “fresh face” gets cast in a runway show? It’s not a spur-of-the moment decision by casting agents or design house. Venerable modeling agency Ford Models sends promotional packages to agents and designers months before show seasons in New York, London, Milan and Paris to […]

A “Breaking Bad” Promotion That’s PuRe Chemistry

The reactant was a mild-mannered high school chemistry teacher in Albuquerque, New Mexico; the reagent was inoperable lung cancer. From these ingredients Vince Gilligan cooked up the compelling, ground-breaking crime drama “Breaking Bad” for AMCtv. One morning in August 2013, out of the blue, I received a call from AMCtv to discuss a production. highresolution […]

Text and Texture

To most people, “text” is the words comprising written or printed matter, such as an email, photo caption, magazine article or novel. It’s all these things to a printer, too, but also refers to textured finishes. Paper Finishes and Textures Your first tactile choice is coated vs. uncoated paper. Surface coatings include kaolin (a soft, […]