Creative inspiration from the Guru of Printing
New York City boasts hundreds of museums, but you can literally count those that attract the lion’s share of visitors—tourists and residents alike—on one hand. Every year, smaller and lesser known museums in neighborhoods throughout the entire city offer eye-opening, educational, moving and quirky exhibits that deserve a much larger audience. One of them, the […]
Every season has its whirl of A List social and corporate events. Some are tony, like Art Basel Miami Beach, others make for great storytelling (“Did I tell you about the time I played poker with Warren Buffett?). But they all have one thing in common: The highly coveted invitation that beckons the recipient to […]
Chelsea-based advertising agency Flint and Steel came to us to consult about custom packaging for a promotion they were working on for their client, luxury spirits distiller William Grant & Sons. “William Grant & Sons conducts periodic sales blitzes for their innovation brands, and contacted us to help develop an all-in-one kit to showcase four […]
Did you ever wonder how an establish model or an up-and-coming “fresh face” gets cast in a runway show? It’s not a spur-of-the moment decision by casting agents or design house. Venerable modeling agency Ford Models sends promotional packages to agents and designers months before show seasons in New York, London, Milan and Paris to […]
In many ways, January 2016 was the month that music died—among those we lost: David Bowie, Pete Huttlinger, Gary Loizzo, Dale “Buffin” Griffin, Glenn Frey and Paul Kantner. Each time, millions of people shared a moment of disbelief that gave way to mourning and regret that a creative light was extinguished too soon. By the […]
Attention, Creatives! Get “published”! The Guru is pleased to announce a new design contest: That’s right, it’s on, and we know you’ll crush it. All you have to do is design a Thanksgiving card – a card that is a visual expression of gratitude. Entrants and winners will get all kinds of great exposure for […]
In the digital age, luxury brands are smart to set themselves apart with a sumptuous printed corporate identity suite. We did this one for Carelle, a jewelry brand, focused on simple, clean, beautiful, organized, color-coordinated materials that make a statement. A 5-1/4″ square, 48-page overview brochure fits perfectly into a hand-applied floating pocket. This […]
If you’re going with printed invitations for your next event, consider these five tips for success: 1. There’s more than one sense. Of course your piece has to stand out visually. More on that later. For now, though, consider the sense of touch. Before the ink ever hits the page, the materials you choose set the […]
In the world of printed collateral, the rules have changed. If you send an actual mailed invitation in addition to your e-blasts for a special event, your brand will stand out from the pack. Just a decade ago the opposite was true. But in order to convince brand management that your need for a printed […]