Save The Date: Invitations You Can’t Refuse

Every season has its whirl of A List social and corporate events. Some are tony, like Art Basel Miami Beach, others make for great storytelling (“Did I tell you about the time I played poker with Warren Buffett?). But they all have one thing in common: The highly coveted invitation that beckons the recipient to […]

Make it a Banner Year

According to, on this particular day there are at least 51 major conferences, trade shows, consumer shows and fairs happening across America. Many of course are academic or medical conferences, but these gatherings come in all forms. Today, 9,000 will descend on SuperZoo 2013, a conference about pets in Las Vegas, while in Baltimore […]

Five Tips for Irresistible Invitations

If you’re going with printed invitations for your next event, consider these five tips for success: 1. There’s more than one sense.  Of course your piece has to stand out visually. More on that later. For now, though, consider the sense of touch. Before the ink ever hits the page, the materials you choose set the […]

Old School’s New Rules

In the world of printed collateral, the rules have changed. If you send an actual mailed invitation in addition to your e-blasts for a special event, your brand will stand out from the pack. Just a decade ago the opposite was true. But in order to convince brand management that your need for a printed […]