Save The Date: Invitations You Can’t Refuse

Every season has its whirl of A List social and corporate events. Some are tony, like Art Basel Miami Beach, others make for great storytelling (“Did I tell you about the time I played poker with Warren Buffett?). But they all have one thing in common: The highly coveted invitation that beckons the recipient to […]

highresolution Struts its Stuff on the Catwalk

Did you ever wonder how an establish model or an up-and-coming “fresh face” gets cast in a runway show? It’s not a spur-of-the moment decision by casting agents or design house. Venerable modeling agency Ford Models sends promotional packages to agents and designers months before show seasons in New York, London, Milan and Paris to […]

A “Breaking Bad” Promotion That’s PuRe Chemistry

The reactant was a mild-mannered high school chemistry teacher in Albuquerque, New Mexico; the reagent was inoperable lung cancer. From these ingredients Vince Gilligan cooked up the compelling, ground-breaking crime drama “Breaking Bad” for AMCtv. One morning in August 2013, out of the blue, I received a call from AMCtv to discuss a production. highresolution […]

A Brief Moment in Time

The Morgan Library & Museum “Bob Dylan's American Journey, 1956–1966" Exhibit Poster

In many ways, January 2016 was the month that music died—among those we lost: David Bowie, Pete Huttlinger, Gary Loizzo, Dale “Buffin” Griffin, Glenn Frey and Paul Kantner. Each time, millions of people shared a moment of disbelief that gave way to mourning and regret that a creative light was extinguished too soon. By the […]

Suite Stuff

  In the digital age, luxury brands are smart to set themselves apart with a sumptuous printed corporate identity suite. We did this one for Carelle, a jewelry brand, focused on simple, clean, beautiful, organized, color-coordinated materials that make a statement. A 5-1/4″ square, 48-page overview brochure fits perfectly into a hand-applied floating pocket. This […]

Welcome to Life in High Res!

This is a site for creative directors, art directors, brand managers, chief marketing officers, production managers, and other brand stewards in the creative field. It is hosted by David Drucker, founder and president of the Manhattan-based print and digital solutions company highresolution. Here, you’ll find posts on trending techniques in print and digital marketing strategies […]

Augmented Reality Comes of Age

When we were children we dreamed of a future with all sorts of Jetson-y things like time travel and jet packs. We can’t give you those, but every creative who’s seen our exclusive advanced A/R has used some word like “futuristic” or “wow” or sometimes just “dude.”  They’re excited about this totally customizable A/R because […]