Creative inspiration from the Guru of Printing
The word “feeling” has two definitions—experiencing an emotional reaction, and experiencing tactile stimuli. And the two types of feeling are closely intertwined. Tepid vs. cold, abrasive vs. slick, inflexible vs. squishy—research suggests that we tend to transfer these tactile sensations to our impressions of people. For instance, in one study a job candidate was […]
In a recent interview, designer and artist Ed Schlossberg recalled the first diplomatic reception he attended at the U.S. Embassy in Tokyo with his wife Caroline Kennedy, the U.S. ambassador to Japan: The guests exchanged cards for 20 minutes, ate and drank, and left after an hour. Schlossberg added that his wife gets 100 to […]
The summer tradeshow season is almost here, and marketers are already busy creating booth exhibits that best showcase their products and services–and lure potential clients and customers like a moth to a flame. But after you’ve grabbed the attention of a prospect and finished your show-and-tell, you want to leave her or him with a […]
We’ve come a long way in corporate events since the office party Santa conga line. Still, even in the 21st century, often the most interactive thing at a gala party is the vermouth in the martini shaker interacting with the gin. For party planning pros, finding that special element to engage and delight party guests […]
When is product packaging more than just packaging? When it’s an instant pop-up video, a stunning 3-D, full 360° product experience or a lightning-fast mobile gateway to product demonstrations, explorations, social media sweepstakes and events. How is that possible? Our Augmented Reality technology provides brands with a new paradigm for customer engagement via packaging that […]
When we were children we dreamed of a future with all sorts of Jetson-y things like time travel and jet packs. We can’t give you those, but every creative who’s seen our exclusive advanced A/R has used some word like “futuristic” or “wow” or sometimes just “dude.” They’re excited about this totally customizable A/R because […]
We had so much fun with all of you talented creatives at the Art Director’s Club Paper Expo! As it said on our napkins at the bar: print makes it real. We had a chance to show off our cool takes on printing on fabrics, printing on metallic finishes and other outside-the-box print techniques. We […]
You can download our new AR highres app demo from the app store. This new app will allow you to see and demonstrate the extraordinary capabilities of our advanced AR for yourself. You’ll simply launch the app on your device (iphone, android, ipad, tablet) and hover your device over these images to see the amazing capability […]